The Storybranding Group

Client Experience

Through more than 20 years of consulting experience, Cindy Atlee has worked with an extensive roster of corporate, non-profit and government clients. A sampling includes:

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Non-Profit

  • Aluminum Association of America
  • American Heart Assocation
  • American Institute of Aeronautics & Astronautics (AIAA)
  • American Red Cross
  • Goodwill Industries
  • Inova Health System
  • Meals on Wheels America
  • National Audubon Society
  • National 4-H Council
  • National Foundation for Consumer Credit
  • National Health Council
  • Noblis
  • Sustainable Forestry Initiative
  • Volunteers of America

Government / Public Sector

  • Arlington County, Virginia
  • Internal Revenue Service (IRS)
  • National Aeronautics & Space Administration (NASA)
  • Office of Personnel Management (OPM)
  • National Institute of Standards & Testing (NIST)
  • Substance Abuse and Mental Health Administration (SAMHSA)
  • USDA APHIS
  • University of Maryland

Corporate / Private Sector

  • America Online
  • Balducci’s
  • Booz Allen Hamilton
  • Fresh Fields/Whole Foods Markets
  • Gallup
  • Georgia Pacific
  • Giant Foods
  • Hair Cuttery
  • Honest Tea
  • IKEA
  • Johnson & Johnson
  • Kashi
  • Mobil Land Development Corporation
  • MOST ATM Card
  • Procter & Gamble
  • Sylvan Learning Systems
  • TeraThink

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The Beauty of a 6th Place Finish

“The challenge is you’ve got to play your own game.  There is something in you that’s real, and it’s who you are.  And if we don’t honor that, you can never be all that you could be.” -Tracy Wilson, elite figure skating coach and Olympic bronze medalist Figure… Read More

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Praise for Cindy Atlee and The Storybranding Group
Cindy was passionate about drilling down to the essence of our organization and engaging our employees to join in on the journey. She led our organization on a path to self discovery...
Cindy is an extraordinary branding expert who helps all kinds of organizations delve into their DNA and culture so they can tell their stories more effectively...
Cindy was able to engage us all and make us see just how powerful our communications could be. I strongly recommend Cindy if you need help communicating what you do more effectively to others...
Cindy is an amazing asset to organizations who want to inspire their people to contribute to their fullest potential, and create a vibrant, inspired culture where everyone thrives...
Cindy is a true expert in branding. She starts with comprehensive research & ends with compelling, creative messages & stories that reveal an organization's personality...
Cindy was our most trusted advisor throughout a very complex rebranding campaign. Largely due to her efforts, our internal branding campaign has been a national finalist in multiple competitions...
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The Storybranding Group Works With:
We helped a leadership group at Procter & Gamble learn how to use story-based strengths during times of transition, and how to recognize and apply the best parts of themselves in any work situation.
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