Find and Unleash Your Voice
Storybranding Group Bird
Take the PVSI Survey

Get ready to discover a new way of thinking about who you are in the workplace or in your business!

A NOTE ABOUT ORGANIZATIONAL STORY TYPING:
While there’s another typological tool designed to assess group story type (the Kenexa Cultural Insight Survey)—which is more suitable for group administration—you can also use this instrument to look at your organization through a story-based lens. Just think about your group or organization as a person, and answer the questions the way you think that "person" would.

The Professional Values & Story Index (PVSI) is designed to help people understand what's most meaningful and motivating to them in their work lives, and how their strengths and values add up to a "story type" that personifies their professional success factors. Based on the 12-archetype model created by Dr. Carol S. Pearson, the instrument provides a holistic way of looking at who you are professionally by measuring how much you identify with the attitudes and behaviors of 12 mythical or archetypal characters (called story types on this website).

Each of these characters represents a different way of thinking and acting in the world, and has its own unique set of talents, qualities and motivators. You probably have those things in common with the archetypal characters that you identify with most. They are very likely to symbolize your way of being—or the way you'd like to be--in the workplace.

The characters we relate to most give us significant clues about our own strengths and values, the passion and purpose that stirs us deeply, and the great meaning we'd like to find in our work. Ultimately, story typing can help us discover a path that seems most worth living to us—and the surest path to success and fulfillment is living the story we were born to tell.

Finally, we decided to make this instrument available at no charge because it's such an important part of our mission to make the world a better place through authentic expression. The only "consideration" involved is that by taking the instrument, you're agreeing to join our mailing list (which will never be sold to or shared with anyone else). We hope you enjoy hearing from us periodically, and of course, the unsubscribe option is always available once you start receiving our emails.

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Discover What Really Motivates You, Take the PVSI Survey

Specialized Processes, Trainings and Workshops

Branding and Message Development Processes

Find out about our highly interactive, creative and productive approach to branding and messaging, and how we can engage your leadership group, planning team and/or whole organization in defining and telling your story.

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Leadership Development and Communications Training

Find out how training can be used in empowering your people to understand and deliver on your brand promise–and to help your leaders leverage the power of who they are for greater professional and organizational success.

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Customized Workshops

Explore workshops that can help your work groups and leadership teams develop more inspiring and motivating messages; engage your organization for change; develop an effective and fulfilling leadership style; and more.

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Retreats and Planning Sessions

Learn more about our story-based framework for inspiring, innovative and thought-provoking retreats or offsites–and how story-based brainstorming can be used to explore fresh terrain and avert tried-and-true thinking.

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Focus Groups and Individual Interviews

Read more about Cindy Atlee's imaginative, involving and effective approach to qualitative research, and our proprietary Motive Mapping research approach for getting hard-to-access emotional insight on customer meaning and motivation.

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Praise for Cindy Atlee and The Storybranding Group

Cindy is an amazing asset to organizations who want to inspire their people to contribute to their fullest potential, and create a vibrant, inspired culture where everyone thrives...

Suzanne Reynolds, Director, Procter and Gamble

Cindy was our most trusted advisor throughout a very complex rebranding campaign. Largely due to her efforts, our internal branding campaign has been a national finalist in multiple competitions...

Robert Clerman, Corporate Vice President, Noblis

Cindy is a true expert in branding. She starts with comprehensive research & ends with compelling, creative messages & stories that reveal an organization's personality...

Jane Donaldson, Director of Communications, Volunteers of America

Cindy is an extraordinary branding expert who helps all kinds of organizations delve into their DNA and culture so they can tell their stories more effectively...

Wendy Hagen, Executive VP/Partner, Porter Novelli

Cindy was able to engage us all and make us see just how powerful our communications could be. I strongly recommend Cindy if you need help communicating what you do more effectively to others...

Dr. Lelia Vann, Science Director, Senior Government Executive

Cindy was passionate about drilling down to the essence of our organization and engaging our employees to join in on the journey. She led our organization on a path to self discovery...

Marny Skora, Communications Director, Government Executive

More Testimonials

The Storybranding Group Works With

Volunteers of America
Through Storybranding, Volunteers of America involed its entire 15,000-person organization in defining its true "Caregiver" storyline--and based its identity on a dedication to uplifting and empowering all.

Proctor & GambleWe helped a leadership group at Procter & Gamble learn how to use story-based strengths during times of transition, and how to recognize and apply the best parts of themselves in any work situation.

NasaWe helped the Science Directorate at NASA Langley Research center shift communications from the technical aspects of what they were doing to how that works protects the health of our planet.

KashiThrough Storybranding, Kashi was able to define the cultural strengths and values of two acquired brands–and use those insights to integrate the existing brand stories with the Kashi culture and brand.

NasaWe brought the technical workforce at NASA Langley Research together, and helped them lay claim to their position as a first stop for innovative answers and ideas that help move the agency and the nation forward.

Discover Your Story